Bill joined Valmont Utility in 1986 as an associate engineer. Over the next three decades, Bill ascended the engineering ranks as a design engineer, project engineer, sr. professional engineer and engineering manager. From 2015 – 2018, Bill was the director of engineering, where he managed engineering teams across North America. In 2018, Bill was named the vice president of engineering, where he is responsible for all engineering and drafting activities worldwide.

Bill's role includes leading major developmental projects, associated enhancements and improvements to steel pole products and providing general design and engineering support. Bill is also an industry leader for the developing the steel pole markets through his participation in professional organizations, code committees and technical presentations.